Our client, an education institute based in Ahmedabad, offers high-value courses priced at ₹35,000 per enrollment. To boost their course sales, they opted for our 7-day demo trial during which we managed their Facebook Ads campaign.
Objectives:
- Generate high-quality leads for the education courses
- Achieve sales conversions within the 7-day trial period
- Demonstrate a high return on ad spend (ROAS)
Strategy:
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Targeted Facebook Ads:
- Created compelling ad creatives and copy to attract potential students.
- Implemented precise audience targeting to reach individuals interested in educational courses.
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Lead Generation and Qualification:
- Designed a lead generation funnel to capture potential student information.
- Qualified and filtered leads to identify the most promising prospects.
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Sales Conversion:
- Followed up with qualified leads to close sales.
- Used persuasive communication techniques to highlight the value of the courses.
Results:
The 7-day demo trial yielded exceptional outcomes, demonstrating the effectiveness of our digital marketing strategy:
- Campaign Overview:
- Campaign Start Date: June 26, 2024
- Total Ad Spend: ₹2,893.84
- Total Leads Generated: 122
- Qualified Leads: 5
- Total Sales: 5 courses
- Revenue Generated: ₹1,75,000
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Lead Generation:
- Generated a total of 122 leads through Facebook Ads.
- After qualification and filtering, we identified and focused on high-quality leads.
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Sales Conversion:
- Successfully closed 5 sales, each worth ₹35,000.
- Total revenue generated: ₹175,000.
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Ad Spend and ROAS:
- Total ad spend: ₹2,893.84
- Return on Ad Spend (ROAS) calculation:
- Achieved an impressive ROAS of 60.5, meaning for every ₹1 spent on ads, the client earned ₹60.50
Conclusion:
The 7-day demo trial showcased the potential of our digital marketing services, with a significant increase in lead generation and sales conversion. The client experienced a remarkable ROAS of 6047%, generating ₹175,000 in sales with a minimal ad spend of ₹2,893.84. Impressed by the results, the client has now opted for our Ultimate Growth Plan to further scale their business.
Client testimonial: “The results from the 7-day demo trial were astounding. We were able to close 5 enrollments, generating substantial revenue with minimal ad spend. The team’s expertise and strategic approach have convinced us to move forward with their Ultimate Growth Plan. Highly recommend their services!”
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