We turn your website visitors into paying, loyal customers through user testing, data analysis, and through UX/UI design fundamentals.
Same ads. Same product. But now? 3.1x ROAS and a 29% lift in conversions — in just 2 weeks.
Rated 4.9 out of 5
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The conversion rate optimization work done by Paras made a real difference to our booking numbers. They not only improved the design and messaging on our site but also set up tracking that showed exactly how visitors behaved. Our conversion rate doubled, and our clients appreciated the smoother experience. Their professionalism and insights were invaluable.
Service Industry Entrepreneur
We saw a noticeable improvement in user engagement and lead generation. Their data-driven approach helped identify key drop-off points and implement solutions that increased our sign-up rate by 25%. The process was smooth, collaborative, and results-driven—exactly what we needed to grow sustainably.
SaaS Business Owner
Paras and the Durva Group team transformed our website’s performance through their CRO services. Our conversion rates increased by 40% within just two months, leading to a significant boost in revenue. The detailed analysis and targeted optimizations made our customer journey seamless and highly effective. I highly recommend their expertise for any business looking to maximize online sales.
Online Retailer
CRO is the systematic process of increasing the percentage of website visitors who take a desired action, like making a purchase or filling out a form. It’s vital because it helps you get more value from your existing traffic by turning more visitors into customers.
We analyze website data (traffic, conversion rates, bounce rates) and user behavior insights to identify high-impact pages or elements that have the greatest potential to improve conversions.
Results vary depending on your current setup and goals, but clients typically see significant increases in conversion rates, lead generation, and revenue, often doubling key performance metrics within a few months.
The timeline depends on the complexity of your website and goals, but initial research, testing, and implementation phases generally take 4 to 12 weeks, with ongoing optimization as needed.
We use a combination of A/B testing, multivariate testing, heatmaps, session recordings, analytics tools, and customer feedback surveys to identify opportunities and validate improvements.
Success is measured through key metrics such as conversion rate improvements, average order value, bounce rates, funnel drop-off rates, and overall return on investment (ROI).
Yes. CRO strategies are tailored to your industry, audience, and business goals to maximize relevance and effectiveness whether you’re in e-commerce, SaaS, services, or other sectors.
Regular testing is essential. We typically recommend continuous optimization cycles, running new tests every few weeks to keep improving and adapting to changing user behavior.
No. While design and user experience are key, CRO also involves messaging, offer optimization, funnel improvements, and marketing alignment to drive better conversions.
Absolutely. We provide transparent reporting with detailed insights on test performance, user behavior data, and clear recommendations so you can track progress and ROI every step of the way.
